Watchfire Signs

Digital Billboard Appeal to be continued … until July 9

Thank you to those residents who joined me on Wednesday night for the Zoning Hearing Board meeting. With the tornado warnings and loss of power for many, it was a challenge to attend!

There was bad and good news from the meeting. The bad news is that we sat through three hours of testimony and only heard from the Catalyst attorney John Snyder from Saul Ewing and his two witnesses.  The good news is that the Zoning Hearing Board meeting continues on Tuesday, July 9 and we will hear from the township attorney Tony Verwey from Gawthrop Greenwood and all township residents who wish to comment.

Unfortunately Snyder set a bad tone early in the proceedings by objecting to all but one resident who asked for party standing in the case (including myself), claiming that we would not be personally impacted by the proposed digital sign.

My argument to receive standing was that ‘ALL’ the township residents (and beyond) would be impacted (due to safety concerns in that intersection) and therefore should have standing. Needless to say that argument went nowhere with Snyder.  To the credit of Zoning Hearing Board chair Dan McLaughlin (and much to the chagrin of Snyder) we were told that a determination of “standing” would be decided at the meeting on July 9.   All residents who wish to comment may do so at the next meeting (and you do not need standing to do so!).

Linda Stein from Main Line Media News attended the meeting and gave a review of the proposed billboard and update.  (Thank you Linda for braving the tornado warnings to attend!) To read the full article, click here.  Below are excerpts from the article:

Snyder called on Jesse White, an engineer for Watchfire Signs, a Danville, Ill. company that sells digital billboards to Catalyst, to testify. White explained how the proposed LED billboard would work. Questioned by Snyder, White said LED billboards are “almost like a TV.”

Residents who requested to be a party to the case were permitted to ask questions. Paul Drucker asked White if he thought that 10 images a minute would be a distraction for drivers. Snyder objected to the question and Daniel McLaughlin, the zoning board chairman, asked if Snyder planned to call a witness regarding drivers being distracted.

“No, I don’t think it’s relevant,” said Snyder. His response drew laughter and gasps from the audience, many of whom object to the billboard on the basis that it would distract drivers and make the busy intersection less safe.

Yes, remarkably there will be no safety expert called by Catalyst because they don’t think there is a safety issue for a digital billboard at the intersection Rt. 252 and Lancaster Ave!  In my opinion (and in the opinion of many others)  much of the widespread opposition to the digital sign is focused on safety! Also, it also did not escape many in the audience that the ‘expert’ witness Jesse White is a vendor employee of Catalyst!  Certainly does not make that expert unbiased – he even admitted that his company Watchfire Signs would probably have the contract for this digital billboard, if approved!

The other crazy remarks came from Catalyst witness and employee Tim Earle who compared the proposed digital billboard with its constantly changing face to the gas price sign across the street at the 7-Eleven and to the sign at Conestoga High School!  We can only hope that the so-called expert testimony of Earle will be thoroughly examined by the township attorney at the next meeting!

Although I was hoping that the Zoning Hearing Board meeting would resolve itself in one night – the good news is that the public will have a chance to be heard on July 9 and hopefully without the threat of a tornado keeping some home!

Susan Stein closed her article with a quote from me – it accurately sums up my feelings on this proposed digital billboard. Onward and upward to Tuesday, July 9!

After the hearing, Benson said, “The intersection of Routes 252 and 30 in Paoli is no place for a digital billboard. The bright, constantly-changing digital billboard is designed expressly to attract and hold the attention of drivers. I do not support a digital billboard at this location as it will promote distracted driving and affect public safety, especially given the extremely congested intersection.”

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