Since launching the social media campaign less than 5 days ago to bring awareness to the proposed digital billboard in Paoli, the response from the community has been overwhelming. Thank you Caroline O’Halloran for updating readers in the latest issue of Savvy!
The Change.org petition has garnered over 1,400 signatures from people opposing the proposed digital billboard. The ‘welcome to Tredyffrin Township’ digital billboard monument planned for the intersection of Rt. 252 and Lancaster Ave. in Paoli would include the demolition of the historic R. Brogard Okie (“Clockworks”) building. The opposition to the proposal is significant – with comments ranging from safety concerns to the destruction of a historic building. (Remember folks, Tredyffrin Township is the township on the Main Line without a historic preservation ordinance of protection!)
One of the more disturbing issues with this proposed digital billboard is the fact that the public was kept in the dark for 18-24 months as the Board of Supervisors entertained the Catalyst Outdoor Advertising proposal. As I have repeatedly said, the public does not need to be involved with the details and decisions of all township business. However, I find it incredulous that something as significant as a digital billboard proposed for one of the busiest intersections in the township (41,000 cars daily) was not presented to the public until the 11th hour with a threat of a lawsuit. Wouldn’t it have made more sense for the supervisors to have engaged the public from the beginning – to get a pulse from the community on this important and landscape-changing issue? How often have we seen taglines from political candidates touting support for transparency in local government?
Sadly, since launching my BAN Digital Billboard campaign, some of the supervisors are now responding with statements to residents that the proposed digital billboard is “now in the hands of the Solicitor” and that the Change.org petition is “unsupported by data and/or are inadvertently misleading” and that digital billboards are actually safe. Really? Maybe digital billboards are safe if they are on Interstate 95!
One of the supervisors refutes my claim on the petition that there is no financial gain for the township — he states that “the proposed project will generate real estate taxes”. Let’s be real clear, the owner of the proposed digital billboard location (1819 Lancaster Avenue) already pays real estate taxes. The property is not changing ownership, it’s a lease agreement with Catalyst.
Also interesting to note that when responding to residents and attacking the Change.org petition, a couple of these supervisors neglect to address the lack of transparency issue over the proposed digital billboard and conveniently ignore the demolition of a township historic resource. Oversight or misleading? I guess me and the other 1,400 petition signers will have to decide.
So where to go from here? A number of residents have asked for BAN Digital Billboard lawn signs and as a result I have created a GoFundMe site with a goal of $1,000. The amount of money raised will determine the number of lawn signs. If you are interested in supporting the BAN Digital Billboard social media campaign, here’s the link for GoFundMe contributions.
It Takes a Community to Stop the Digital Billboard!